Usability is a measure of how easy a website or product is to use. We look at usability as a method to ensure that visitors to a website stay interested and leave with a highly positive browsing experience. A visitor to a website should be able to answer the questions that they had in mind when searching for your website. Far too many websites are too clunky and feature too many irritating bells and whistles that generally end up frustrating a visitor. Its crucial to understand your visitor's thought process and interests before building a website.
Far too many design companies, over-design their websites in a way that may appeal to designers but to the average person the website comes across as being too edgy or weak.
Our focus is on building websites that the potential customer will appreciate and will most likely result in them contacting you as a qualified potential customer.