What is SEM?
Going beyond Search Engine Optimization (S.E.O.), Search Engine Marketing (S.E.M.) refers to the process of using various online advertising networks to generate (paid) traffic for your website. The most commonly used advertising product is the Pay-Per-Click (P.P.C.) advertising model offered by companies such as Google.
Have you ever wondered why your Pay-Per-Click program initiative did not work? Most people who try out the various Pay-Per-Click programs available today tend to end up spending money while generating absolutely nothing in terms of sales or leads.
The reasons for poor results with Pay-Per-Click programs are simple. There is a lot of competition and customers have choices.
You need to be able to get the right prospects to your website and then be able to convert them into paying customers. This is no easy task. Everyone has marketing ideas but very little actually works.
You need professionals who are both marketing experts and scientists, to work with you.
At Big Apple Design Group, we understand your business model and help you translate it into an online presence that runs like a well-oiled machine. Contact us and let us show you how we can help.